Earn A Master’s in Marketing Analytics or Business Analytics Online

American University’s Kogod School of Business offers two online analytics programs. Our programs focus on collaboration over competition and prepare students to advance their analytics careers and become well-rounded leaders.

At Kogod, we believe that leadership potential is not defined by test scores. That’s why no GMAT or GRE scores are required to apply.

Marketing Analytics

The online Master of Science in Marketing Analytics program prepares professionals in any industry to apply analytic skills when managing marketing campaigns, analyzing consumer data, or developing brand strategy.

  • Focus on data analysis in marketing: Students learn how to apply data to traditional marketing concepts and make data-driven decisions in an evolving digital landscape.
  • Complete marketing analytics courses: Students can further their quantitative expertise and brand strategy skills to solve modern marketing challenges through courses like Digital Marketing Strategy and Analytics and Marketing Management.
  • Graduate in 12–15 months: The curriculum can be completed on a 15-month track and consists of 33 credits, with five analytics courses, five marketing courses, and two in-person practicums.

Business Analytics

In the online Master of Science in Analytics program, professionals gain expertise in fields such as data modeling and quantitative analysis that can be applied to a wide range of business challenges related to fiscal performance and management.

  • Focus on foundational data analysis in business: Students gain critical skills that businesses need to understand and utilize large amounts of consumer data, such as managerial statistics, predictive analysis, and business intelligence.
  • Customize through electives: Students can choose from concentrations in cybersecurity, business foundations, consulting, and financial analytics.
  • Graduate in 12–15 months: The curriculum can be completed in 15 months and consists of 33 credits, with six core courses, four electives, and two in-person practicums.

Kogod’s Diverse Online Learning Community

The Kogod School of Business is committed to promoting a welcoming learning environment and growing a community of diverse and innovative business leaders. Our student body consists of 49% underrepresented minority students¹ and 46% women². Kogod takes a supportive and inclusive approach to business education.

To learn more about Kogod’s online analytics programs, request information today.

¹This information includes: Hispanic/Latino, black or African American, non-Hispanic/Latino, and American Indian or Alaska Native students, as well as two or more races, when one or more are from the preceding racial and ethnic categories.

²Data represents all students currently enrolled in the program as of August 10, 2018.