Earn A Master’s in Business Analytics or Marketing Analytics Online

American University’s Kogod School of Business offers two online analytics programs. Our programs focus on collaboration over competition and prepare students to advance their analytics careers and become well-rounded leaders.

At Kogod, we believe that leadership potential is not defined by test scores. That’s why no GMAT or GRE scores are required to apply.


Kogod’s online business programs (excluding the online MBA) and our online MS in Analytics program are ranked as follows:

#7 Best Online Business Programs for Veterans
by U.S. News & World Report¹

#16 for Online Business Programs
by U.S. News & World Report²

#43 Master’s in Business Analytics Program Worldwide
by QS World University Rankings³

Business Analytics

In the online Master of Science in Analytics program, professionals gain expertise in fields such as data modeling and quantitative analysis that can be applied to a wide range of business challenges related to fiscal performance and management.

  • Focus on foundational data analysis in business: Students gain critical skills that businesses need to understand and utilize large amounts of consumer data, such as managerial statistics, predictive analysis, and business intelligence.
  • Customize through electives: Students can choose from focus areas in cybersecurity, business foundations, consulting, and financial analytics.
  • Graduate in 15 months: The curriculum can be completed in 15 months and consists of 33 credits, with six core courses, four electives, and two in-person practicums.

Marketing Analytics

The online Master of Science in Marketing Analytics program prepares professionals in any industry to apply analytic skills when managing marketing campaigns, analyzing consumer data, or developing brand strategy.

  • Focus on data analysis in marketing: Students learn how to apply data to traditional marketing concepts and make data-driven decisions in an evolving digital landscape.
  • Complete marketing analytics courses: Students can further their quantitative expertise and brand strategy skills to solve modern marketing challenges through courses like Digital Marketing Strategy and Analytics and Marketing Management.
  • Graduate in 15 months: The curriculum can be completed on a 15-month track and consists of 33 credits, with five analytics courses, five marketing courses, and two in-person practicums.

Kogod’s Diverse Online Learning Community

The Kogod School of Business is committed to promoting a welcoming learning environment and growing a community of diverse and innovative business leaders. Our student body consists of 49% underrepresented minority students⁴ and 46% women⁵. Kogod takes a supportive and inclusive approach to business education.

To learn more about Kogod’s online analytics programs, request information today.

¹ Best Online Master’s in Business Programs for Veterans (Excluding MBA), U.S. News & World Report. Accessed January 2021 from https://www.usnews.com/education/online-education/business/veteran-rankings
² Best Online Master’s in Business Programs (Excluding MBA), U.S. News & World Report. Accessed January 2021 from https://www.usnews.com/education/online-education/business/rankings
³ QS World University Rankings. Ranked in 2019. Accessed December 2019.
⁴This information includes: Hispanic/Latino, black or African American, non-Hispanic/Latino, and American Indian or Alaska Native students, as well as two or more races, when one or more are from the preceding racial and ethnic categories.
⁵Data represents all students currently enrolled in the program as of August 10, 2018.