U.S. News & World Report - Best Online Programs Grad Business 2020

MS in Marketing Analytics

Earn your Master of Science in Marketing Analytics online from Kogod and learn to apply analytics skills when managing marketing campaigns, analyzing consumer data, or developing brand strategy.

  • Complete your degree in as few as 15 months
  • No GMAT or GRE scores required to apply
  • Career starters welcome


The Kogod School of Business’s online business master’s programs are ranked as follows by U.S. News & World Report in 2020.

#11 Best Online Business
Programs for Veterans¹

#26 for Online Business

A Curriculum that Combines Marketing and Analytics

The program’s comprehensive curriculum will prepare you with the skills needed to apply data to traditional marketing concepts and make data-driven decisions in an evolving digital landscape.




Marketing Courses


Analytics Courses


In-Person Practicums

Through live online classes, interactive course work, and in-person experiences on the American University campus in Washington, D.C., you will develop the advanced knowledge and industry connections needed to solve modern marketing challenges and advance your career.

Kogod’s Diverse Online Learning Community

The Kogod School of Business is committed to promoting an inclusive learning environment and growing a community of diverse and innovative business leaders.

Our student body consists of:

37% minority students³

48% women⁴

If you are ready to learn more about Kogod’s online marketing analytics program, request information today.

¹ Best Online Master’s in Business Programs for Veterans (Excluding MBA), U.S. News & World Report. Accessed January 2020.
² Best Online Master’s in Business Programs (Excluding MBA), U.S. News & World Report. Accessed January 2020.
³This information includes: Hispanic/Latino, black or African American, non-Hispanic/Latino, and American Indian or Alaska Native students, as well as two or more races, when one or more are from the preceding racial and ethnic categories.
⁴Data represents all students currently enrolled in the program as of Septemeber 2019.